As a marketer, the home industry poses unique challenges in Singapore. The growing trend for sustainability and appealing products has led to a visual culture on the internet. The digital sphere should not only be a customer engagement platform, but also serve as an extension of the product line. Here are three strategies to improve the digital presence of your company. First, take advantage of mobile devices. Increasing the number of mobile users is essential. Then, optimize your content for mobile.
Videos: Use video content to promote your listing. Most people like to watch videos, and the content that includes videos is more engaging. A recent study by Google and the National Association of Realtors found that 51% of home buyers and renters use YouTube to research homes. Including videos in your content is a powerful way to grab the attention of prospective clients. The results of this study suggest that home sellers should take advantage of video technology to increase online traffic and sales.
Using social media: Another way to engage potential clients is by posting video content on your website or social media accounts. Using videos helps your potential clients get a better understanding of what your home looks like and what it offers. Creating video content is easy with tools like Buffer. Once you’ve created a strategy, you can schedule your posts using the app. By keeping the audience updated on your latest offerings, you can also use the video as an additional tool.
Video: Almost any digital marketing strategy must be accompanied by compelling visual content. Using appropriate images and videos can convey information far better than text. According to a joint study by the National Association of Realtors and Google, 51% of homebuyers and renters use videos for research. With video content, you can capture their attention and get them to contact you. If your videos and photos have good quality, they can help your home listing stand out in search results.
Creating video content: In addition to writing and sharing relevant and useful articles, video content can be shared via social media. A video that highlights the features of your home is more likely to be shared than a textual review. Moreover, videos can be used as a tool for promoting your listings. If you have a YouTube channel, make sure you post videos with it. The content is more likely to reach your audience.
Video content is a powerful digital marketing strategy in Singapore. A video can attract a targeted audience and drive traffic to your website. A video is more likely to be shared by more people than text alone. Taking advantage of the power of video content is critical for your home marketer. Not only can it increase visibility and boost revenue, but it also allows you to save time and money. You can schedule and send videos to multiple social media channels.